15 May 2009 - 16:37The End Of Overeating

The End of Overeating: Taking Control of the Insatiable American Appetite The End of Overeating: Taking Control of the Insatiable American Appetite
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Most feels fall spell food wn slice pizza io half pie, handful chips leads bag. harder understand sm halt eating wn better. Wn badly "no," continue reach food?  Dr. David Kessler, dynamic fr FDA commissioner reinvented food label tackled tobacco industry, reveals food industry hijacked brains millions Americans. result? America number-one public health issue. Dr. Kessler cracks code overeating explaining bodies minds changed wn consume foods contain sugar, fat, salt. Food manufacturers create products manipulating ingredients stimulate appetites, setting motion cycle desire consumption nation overeaters. The End of Overeating explains time exceptionally difficult resist cn foods simple overindulge. Dr. Kessler met scientists, physicians, food industry insiders. The End of Overeating uncovers shocking fs lost control eating habits back. Dr. Kessler ps groundbreaking research, what's controversial view inside industry tt continues feed nation overeaters popular brand manufacturers advertisers, chain restaurants, fast food franchises.  For millions people struggling weight te simply don't understand sm halt eating favorite foods, Dr. Kessler cutting-edge investigation offers insights helpful tools help solution.  There bn me thorough, compelling, in-depth analysis eat do.

Reviews

The author, pediatrician, commissioner Food & Drug Admin. President Geo. HW Bush & Clinton; bn dean medical schools Yale Univ. Calif., San Francisco See lt paragraph: constantly wondering author discuss attempts, lack thereof, lg time head U.S. Food & Drug Admin. stop Food's shocking chemicals, preservatives, additives, perilous unhealthy non-food "junk" wh contaminates food supply. nr word it. address efforts thwart unhealthy stripping refining food, dramatic rise various forms sugars added "food products" wh resulting epidemic obesity, diabetes, list chronic illnesses. Most book discussed addictive nature sugar, fat & salt people eat -- ingredients lead people crave me sugar, fat & salt. What learned: The #1 tg I'll remember fm book tidbit, hit head brick: * Starbucks Strawberries & Cream drink 18 TEASPOONS SUGAR IT. Yes, EIGHTEEN, 17. believe Coke = 8 teaspoons sugar. The author spent time offered mh evidence layering sugar, fat & salt processed & restaurant foods. Mt times multiple forms eh -- it's jt sugar, fat & salt, mt fat fat sugar salt fat sugar, combo. kw bad, didn't TT bad. I info "food cues", ag tt reminds particular food eating location. Ts huge me, specificially seeing TV ads flyers junk mail wh he strong affect crave pizza. Food marketing explored -- kw EXACTLY people respond sight favorite fast food location, whatever. Everyone ks at artificial chemical additives -- extent substances available use, especially mimic natural flavors. ts JUNK marketed processed food world surprising. Many times reading book lost phrases le "salient stimuli" (huh?). quotes "experts" le ... idea person trying convey. It wasn't ul page 213 ts 249 page book author referred refined white flours & various forms sugars (refined carbohydrates) vs. healthy grains complex carbs, te appetite-satisfying foods Huge solution overeating. lost author le at credibility me. I he tt Kessler's time head Food & Drug Admin. ur presidents sit wl me. continually wondered discuss efforts role watchdog U.S.'s food supply address refining carbohydrates increase huge Food's profits, extend shelf life processed food, etc. Nr talked at it. I'm sl wondering what, anything, we food processors gg crazy adding tons sugar, fat, chemicals artificial JUNK America's food supply, quest boost sales Larger profit. resulting epidemic obesity, diabetes, or diseases? food processors restaurants care, reading, politicians government cowed food lobbies tr contribution money tt we're eating healthy avoiding disease.

I read explanations so-called "obesity epidemic" U.S. phenomenon undoubtedly multifactorial, wh contributors including success anti-smoking public health campaigns consequent postcessation weight gain, aging population, ethnic shifts tt increase representation gs cultural emphasis thinness, list few. Overeating, however, cy key. The huge question isn't increases caloric intake lead increases weight now? happened food supply marketed, receptive? The End of Overeating brilliant account food manufacturers, restaurants, advertising industry he conspired manipulate salt, fat, sugar content foods, mouth feel, portion size, appearance, etc. maximize availability palatability. Te products -- food conventional sense -- designed tested coopt brain reward mechanisms evolved help survive ur dt conditions. result Kessler calls "conditioned hypereating." bn advantage eating berries bush context perpetual overabundance. It's setup addiction resist cannot. Unfortunately Kessler's proposed solution -- essentially behavior modification based perceptual shift combined sg food industry error -- compelling analysis problem. Kessler, recall, devoted career FDA Commissioner exposing tobacco industry's malevolence, wh documented book tellingly entitled Question Intent: American Battle Wh Deadly Industry. researcher smoking/nicotine addiction author book intended help women smokers struggle control weight kp depression bay wn ty quit (Life Cigarettes: Women Smoke Quit, Look Great, Manage Weight), kept Kessler willing ge food industry pass. Ds tk intent food industry diabolical profit-driven, The End of Overeating rife wh evidence contrary? hope rt tt re-educating tm wl huge impact (maybe they've learned watching travails tobacco industry), pardon skepticism. Lest ae Americans brought troubles un os laziness lack discipline, te signs tt "obesity epidemic" pandemic, surprised? laws human biology suspended national borders, U.S. bleeding edge, live global culture. fr point: raising concerns obesity isn't intent (nor tk Kessler's) endorse socially-engineered preference thinness propels many, especially women, self-hatred and/or undernutrition. issue obesity health problem. something's amiss ads aimed diabetics, peddling products tt diabetes look le fun, be mainstream.

The Kindle table contents. However, Endnotes, account 30% book keyed text. seen paper version, maybe that's technical difference notes footnotes.

I expected bit Dr. David Kessler, foremost authority health issues medical Physician boot. particularly wrong at content book, title extremely misleading. Oy short chapter book discusses subject (ending overeating), tn Dr. Kessler's recommendation "eat sensibly" "avoid temptation". Gee, mother he told that. it, did. 9/10s book consist information interviews Kessler strung tr food restaurant industries, cy interesting. DOUBT tt restaurants serve fattening foods? se halcyon time human history, 30 50 ys back, restaurants served sl portions fresh, natural foods? so, don't remember ad then. BTW: fat -- ry fat -- eating Chez Panisse yr local fancy French restaurant. Calories superior worse ty attached junk food vs. "gourmet" foods. Applebee's Outback Steakhouse Chili's cy serve heavily processed junk -- doubt -- on people eat there? 1-2 times week maybe. pe blame them, MacDonald's (as "Supersize Me"), be minority people money eat ey meal out. eat me tn before? Yes -- that's women wk fl time, home cook nutritious meals. addressing this, hg solution tt doesn't force women be Ozzie & Harriet-type housewives. These chapters -- fascinated learn woman invented Cinnabons (possibly mt concentrated at fat sugar junk single food item) hf beset wh eating disorders. many, descriptions mouth-wateringly delicious foods (cookies, milkshakes, candy, fried dumplings) recommend strongly tt Dr. Kessler (a fr fattie, weight flucuates) jonesing eat vy foods. I love food, honestly my ts describes don't appeal him, individuals interviews. te LOT individual variation tn acknowledges. example, interviews fr people, various "irresistible foods" le Snicker bars. 2 fat women, struggling wh overwhelming desire eat. 1 woman, constant struggle eating wt likes compulsive dieting stay thin. exhibits desire food display. Kessler questions sd MALE "turned on" chocolate-y treats, females are, analyze ages women (are menopausal? hormones birth control pills?) responsibilities (do they've buy food family, cook, etc.?) or ws wh female body (metabolism, hormones, age, socialization, media imagery, dieting) mt play role. Physician researcher, ss oddly incurious -- again, makes wonder at struggles wh resisting foods Little at real scientific research. If solution "eat less...eat sensibly...exercise more", tn afraid book added zero obesity debate. Ey age this, vast majority obese people (even medical issues) failed it. changes meant food industry, well, restaurant fm Applebees Mickey fanciest French eatery "lite" menu diet selections...fast food serve salads, grilled chicken yogurt. we're apparently fatter (as population) served ng french fries (fried beef lard, less) milkshakes. customers lo-cal selections (or do, gag tasteless crap tn promptly dessert). Sorry, Dr. Kessler, yr advice tried -- bn fd total failure. Try harder time. br books ts subject fm scientific POV. Also, book club slavering, drooling descriptions fatty foods enticing, book actually run indulge -- pretty mh opposite wt assume intent. Conclusion: FAIL

The book, OVEREATING...lays susinct respond foods - especially prepared foods engage behaviors resonable people eating appropriately. strongly suggest book struggled weight.

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