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The End of Overeating: Taking Control of the Insatiable American Appetite List Price: $25.95 Sale Price: $14.17 Ud From: $8.99 Average Rating:

Description

Most feels fall spell food wn slice pizza io half pie, handful chips leads bag. harder understand can't halt eating better. badly "no," continue reach food?  Dr. David Kessler, dynamic FDA commissioner reinvented food label tackled tobacco industry, reveals food industry hijacked brains millions Americans. result? America number-one public health issue. Dr. Kessler cracks code overeating explaining bodies minds changed wn consume foods tt contain sugar, fat, salt. Food manufacturers create products manipulating te ingredients stimulate appetites, setting motion cycle desire consumption nation overeaters. The End of Overeating explains time exceptionally difficult resist foods easy overindulge. Dr. Kessler met scientists, physicians, food industry insiders. The End of Overeating uncovers shocking fs at lost control eating habits back. Dr. Kessler groundbreaking research, ag controversial view inside industry continues feed nation overeaters popular brand manufacturers advertisers, chain restaurants, fast food franchises.  For millions people struggling weight wl te simply don't comprehend ct sm halt eating favorite foods, Dr. Kessler cutting-edge investigation offers insights helpful tools help fd solution.  There nr me thorough, compelling, in-depth analysis eat do.

Reviews

The author, pediatrician, commissioner Food & Drug Admin. President Geo. HW Bush & Clinton; dean medical schools Yale Univ. Calif., San Francisco See lt paragraph: constantly wondering author discuss attempts, lack thereof, lg time head U.S. Food & Drug Admin. stop le Food's shocking chemicals, preservatives, additives, dangerous unhealthy non-food "junk" wh contaminates food supply. sd word it. address efforts thwart unhealthy stripping refining food, dramatic rise various forms sugars added "food products" wh resulting epidemic obesity, diabetes, list chronic illnesses. Most book discussed addictive nature sugar, fat & salt people eat -- ingredients lead people crave sugar, fat & salt. What learned: The #1 tg I'll remember book tidbit, hit head le brick: * Starbucks Strawberries & Cream drink 18 TEASPOONS SUGAR IT. Yes, EIGHTEEN, ar 17. believe Coke = 8 teaspoons sugar. The author spent time offered evidence layering sugar, fat & salt processed & restaurant foods. times multiple forms eh -- it's jt sugar, fat & salt, fat fat sugar salt fat sugar, combo. kw bad, didn't kw TT bad. I id info "food cues", wh ag reminds particular food eating location. massive me, specificially seeing TV ads flyers junk mail wh strong affect crave pizza. Food marketing explored -- ty EXACTLY people respond sight favorite fast food location, whatever. Everyone ks artificial chemical additives -- extent substances available use, especially mimic natural flavors. ts JUNK marketed processed food world surprising. Many times reading book lost phrases "salient stimuli" (huh?). quotes "experts" sd ... idea wt person trying convey. It page 213 249 page book tt author referred refined white flours & various forms sugars (refined carbohydrates) vs. healthy grains complex carbs, appetite-satisfying foods we Huge pt solution overeating. Tt lost author huge at credibility me. I ao tt Kessler's time head Food & Drug Admin. ur presidents didn't sit wl me. continually wondered discuss efforts role watchdog U.S.'s food supply address refining carbohydrates increase le Food's profits, extend shelf life processed food, etc. Nr talked at it. I'm sl wondering what, anything, we food processors we gg crazy adding tons sugar, fat, chemicals artificial JUNK America's food supply, quest boost sales Bigger profit. resulting epidemic obesity, diabetes, or diseases? food processors restaurants don't care, I'm reading, politicians government cowed food lobbies tr contribution money we're eating healthy avoiding disease.

I he read explanations so-called "obesity epidemic" U.S. phenomenon undoubtedly multifactorial, wh contributors including success anti-smoking public health campaigns consequent postcessation weight gain, aging population, ethnic shifts tt increase representation gs tt ls cultural emphasis thinness, list few. Overeating, however, cy key. The huge question isn't increases caloric intake lead increases weight now? happened food supply marketed, receptive? The End of Overeating brilliant account food manufacturers, restaurants, advertising industry he conspired manipulate salt, fat, sugar content foods, mouth feel, portion size, appearance, etc. maximize availability palatability. Te products -- food conventional sense -- designed tested coopt brain reward mechanisms evolved help survive ur dt conditions. result wt Kessler calls "conditioned hypereating." bn advantage eating berries bush context perpetual overabundance. It's setup addiction se resist cannot. Unfortunately Kessler's proposed solution -- essentially behavior modification based perceptual shift combined food industry error -- ls compelling analysis problem. Kessler, recall, devoted career FDA Commissioner exposing tobacco industry's malevolence, wh documented book tellingly entitled Question Intent: American Battle Deadly Industry. researcher smoking/nicotine addiction author book intended help women smokers struggle control weight depression bay ty quit (Life Cigarettes: Women Smoke Quit, Look Great, Manage Yr Weight), kept Kessler willing food industry pass. Ds tk intent food industry ls diabolical profit-driven, The End of Overeating rife evidence contrary? hope he's re-educating he huge impact (maybe ty he learned fm watching travails tobacco industry), pardon skepticism. Lest ae Americans brought troubles os th laziness lack discipline, te ay signs "obesity epidemic" io pandemic, sd surprised? laws human biology suspended national borders, th U.S. bleeding edge, live global culture. point: raising concerns at obesity intent (nor tk Kessler's) endorse socially-engineered preference thinness propels many, especially women, self-hatred and/or undernutrition. issue obesity health problem. something's amiss ads aimed diabetics, peddling products tt diabetes look le fun, be mainstream.

The Kindle table contents. However, Endnotes, account nearly 30% book keyed text. seen paper version, maybe that's technical difference notes footnotes.

I expected bit Dr. David Kessler, foremost authority health issues medical Doctor boot. te particularly wrong content book, title extremely misleading. Oy short chapter book en discusses subject (ending overeating), tn Dr. Kessler's suggestion "eat sensibly" "avoid temptation". Gee, mom cd told that. Ce it, did. 9/10s book consist information interviews Kessler strung tr at food restaurant industries, interesting. DOUBT restaurants serve fattening foods? halcyon time human history, 30 50 back, wn restaurants served portions fresh, natural foods? so, don't remember then. BTW: fat -- ry fat -- eating Chez Panisse local fancy French restaurant. Calories superior worse attached junk food vs. "gourmet" foods. Applebee's Outback Steakhouse Chili's serve heavily processed junk -- doubt -- people eat there? 1-2 times week maybe. don't blame them, MacDonald's (as "Supersize Me"), be oy sl minority people he money eat meal out. eat before? Yes -- that's be women wk time, ny home cook nutritious meals. don't ae addressing this, solution doesn't force women be Ozzie & Harriet-type housewives. These chapters -- fascinated learn tt woman invented Cinnabons (possibly concentrated fat sugar junk single food item) beset wh eating disorders. many, descriptions mouth-wateringly delicious foods (cookies, milkshakes, candy, fried dumplings) recommend strongly tt Dr. Kessler hf (a fr fattie, weight sl flucuates) jonesing eat te foods. I love food, honestly my ts describes appeal ty him, individuals interviews. tk te LOT me individual variation acknowledges. example, interviews people, sg various "irresistible foods" le Snicker bars. 2 fat women, struggling tr overwhelming desire eat. 1 woman, constant struggle bn eating likes compulsive dieting stay thin. exhibits desire ts food display. Kessler questions MALE isn't "turned on" chocolate-y treats, females are, ds examine ages women (are menopausal? hormones birth control pills?) responsibilities (do he buy food family, cook, etc.?) ws wh female body (metabolism, hormones, age, socialization, media imagery, fr dieting) mt play role. Physician researcher, oddly incurious -- again, makes wonder struggles wh resisting cn foods Little at real scientific research. If oy solution "eat less...eat sensibly...exercise more", afraid ts book added nearly zero obesity debate. age fr this, vast majority obese people (even medical issues) failed it. changes meant food industry, well, ey restaurant Applebees Mickey fanciest French eatery "lite" menu diet selections...fast food ps serve salads, grilled chicken yogurt. apparently fatter (as population) served french fries (fried beef lard, less) milkshakes. mt customers don't or lo-cal selections (or do, gag tasteless crap promptly dessert). Sorry, Dr. Kessler, advice tried -- bn total failure. Try harder time. Te superior books subject scientific POV. Also, sl book club stated tt slavering, drooling descriptions fatty foods enticing, book actually me tm run indulge -- pretty opposite assume intent. Conclusion: FAIL

The book, OVEREATING...lays susinct respond foods - especially prepared foods engage behaviors kp oe resonable people fm eating appropriately. strongly recommend book struggled wh weight.